Ask yourself these important questions about 

your brand and or product

 

  1. Have you done market research with friends and family or hired a professional?

  2. Have you ever had an expert evaluate your product or brand?

  3. Do you have sales beyond sample tastings? 

  4. Can you name the top brands in your category and everything about them?

  5. Does your packaging say everything you want the consumer to know in a 5-second glance?

  6. What is in a name? Does your name give the consumer the ability to see what is inside? 

 

 

 

 

 

 

 

About Dhana, your consultant:

Dhana Cohen has been in marketing and advertising for over 30 years. First at the world-renowned Chicago Tribune, then at a Bonneville Radio Station in Phoenix, Chicago Magazine, and an International Home & Design Magazine before founding INFINITE IDEAS in 1998.  Dhana lent her knowledge as a local Chicago TV contributor on Fox News Chicago, WGN, and WCIU. Respected and endorsed by industry experts, from companies such as Target, Zulily, HSN, The International Home & Housewares Show, Harriet Carter Catalog, As Seen on TV leaders, and many independent businesses.

 

INFINITE IDEAS, allows Dhana to spend time doing what she loves,taking a brand to the next level! 

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